Steers Halloween Social Posts
Brief:
Halloween is coming up (31 October), and although it will be on a Thursday, we want to create a post on the Wednesday that has a Halloween theme that will push sales of Wacky Wednesday on the day (Wednesday). Bring the POS artwork to life by either doing a GIF or a video that will be used on Facebook. It must be Halloween themed and this creative must be at your discretion. Do whatever you want to do! We want to see eye-catching motion and a strong Halloween theme that makes sense in relation to some of the copy options below. You can use Photoshop or Aftereffects, depending on what you want to do.
Copy Provided:
Look under your bed and if it’s clear, order some Wacky Wednesday. Tomorrow you will have to share with the monsters under there.
#2nice #halloween
Rationale:
When you don’t want to share with the monster under there… The hero idea will be to use famous monster hands reaching for one of the burgers.
Monster hands include: Witch, zombie, vampire, wolf man, frankenstein, sea creature. The use of famous recognisable monsters will create a sense of monster movie pop culture connection and appreciation within the audience. This idea can translate on social media in small Facebook GIFs or jpg posts. (A Facebook GIF with the hand of a zombie has been created for the purpose of this test).
Further exploration:
This concept can expand to create a series of short promo video. these videos will show different people eating a Wacky Wednesday burger while the other Wacky Wednesday still on the table. A monster hand will reach from under the table to grab the burger but as he reaches for it, the person casually takes the other burger. The monster hand seems shocked and disappointed for a while before disappearing. (a video references is provided on the next slide).
To drive sales even further I suggest doing collectable stickers of the famous monsters, who's hands will feature in this advertisement. (This could work as a sort of limited loyalty card - collect all 6 monsters and receive an extra Wacky Wednesday meal).
Reference for video TVC:
Static Facebook Posts:
Gifs for Social:
